Public relations news release Assignment Example | Topics and Well Written Essays - 250 words

Public relations news release - Assignment Example h almost 19 years of experience in the academia, impressed the Grove search committee enough to be considered eligible for deanship of the business school at Grove. While having served in different academic positions over the years including vice deanship at a business school, Suarez has never been the dean at any school before. â€Å"This is my dream job and there is no place I’d rather be than at one of the best institutions in the world,† Suarez added. Born and raised in Joplin, Suarez is a married man in his fifties and fathers two children. â€Å"We feel fortunate to be able to secure a person who is so highly qualified to lead our outstanding business program,† said Luke Hammer, 62, a former CEO at Logitech and the current president at Grove. â€Å"We expect great things from Carlos Suarez, and we know he’ll take us to new heights.† Grove College is a private college that seeks to equip its students with the skills and knowledge needed to excel globally. The nationally ranked business school at Grove offers degrees in finance, management, marketing and accounting among others, with a total current enrollment of 10,000 undergraduate and 2,000 graduate

Java zone Essay Example | Topics and Well Written Essays - 250 words

Java zone - Essay Example As a consequence, birds, reptiles and other animal species in these forests have increasingly been endangered as almost all forests are gone only to create space for this lucrative plant. It took the intervention of North America to realize that there has been a significant drop in the number of birds in Central America. As per the reports of the researchers, this is attributed to cutting down of tree previously used as coffee shades. As such, this work pertains to biodiversity more than anything else. The information is similar to the context that constitute of biodiversity. This is due to the reality that most farmers in Nicaragua and other Central American nations have been affecting biodiversity through their own action. In biodiversity, people look at the short term benefit of their action, which similar to the java zone farmers who cut down the forest not caring for the long run impacts. Cutting down the trees negatively affects biodiversity, given that they are natural habitats of some other creatures such as birds, and mammals. Is it right to compromise the biodiversity to increase the sales volume of

Public Perceptions About the Concept of Medication Reuse

Public Perceptions About the Concept of Medication Reuse Medication wastes: The public perceptions about the concept of medication reuse Chapter one 1. Introduction 1.1 Background, definitions, and classification of medical wastes There is a growing environmental realisation in the last few years, it is recognisable that the worlds environmental carbon emissions, and global warming problems are increasing. Many organisations work to apply green principles of health care programs in their way for going green (Xie, 2012). In the UK, the Centre for Sustainable Healthcare (CSH) the institution which was developed in 2008 to help NHS reduce carbon liberations and emissions by 80% by 2050 by involving health care professionals, patients, and the community clarifying the connections between environment and health care system (Stancliffe, 2014). Waste is defined by European Union Waste Framework Directive (2008), as any substance or object which the holder discards or intends or is required to discard. All wastes created by medical activities falls under health care wastes. The Royal College of Nursing (RCN) report and the World Health Organisation (WHO) described health care wastes as all wastes produced by research facilities, laboratories, and organisations providing health and social care. Moreover, it involves the waste originating from small or sprinkled sources such as that generated in the health course and social care started at home such as dialysis, insulin injections, bandages, swabs, sharps, blood, medicines and incontinence pads (RCN, 2014 and WHO, 2011). Between (80) % of the waste produced by health-care providers is considered non-risk or general health-care waste, while the remaining (20) % of healthcare waste is considered as hazardous that maybe may be infectious, toxic or radioactive and may create a diversity of health risks. Health-care waste consists of possibly dangerous microorganisms with potential infectious risks such as development of microorganisms resistant to medication from health-care institution into the environment, and can infect patients, healthcare suppliers and the public. WHO classified the hazardous health care waste into (Appendix 1): infectious waste, pathological waste, sharps waste, pharmaceutical waste, genotoxic waste, chemical waste, heavy metals wastes and the radioactive waste. Pharmaceutical waste is waste containing pharmaceutical that are expired, or no longer used; items polluted by or including pharmaceuticals (WHO, 2011). Usually not all the medications dispensed to the patients will be used, this is mainly due to many factors such as adverse drug reaction intolerance, relief of symptoms, changing the dose/dosage forms, medicine non-compliance and/or non-adherence issues and medicine being expired (Dharmender, 2013). Pharmaceutical waste is defined by UK Department of health (2013), as expired, unused, spilt, and contaminated medicinal products, drugs, vaccines and sera that are no longer required and need to be disposed of appropriately; and/ or discarded items contaminated with medicinal, such as bottles or boxes with residues, gloves, masks, connecting tubing, syringe bodies and drug vials. Abou-auda HS (2003), defined medication wastage as any medication or drug product that had been dispensed by a prescription or buy over the counter (OTC) which is not fully consumed. Chapter two 2. Literature review 2.1 causes of medication wastage Drugs are wasted when dispensed to patients who are not taken them. In order to minimise the wastage of medications, it is important to investigate the causes behind medicines being returned, unused, and wasted by the patients. A review of the possible factors evidenced to potentially cause medication waste was conducted to summarise the most important causes of medicine returned unused. 2.1.1 Patient death Medications being returned unused by the patients resulting from patient death was reported in six studies. Mackridge et al. (2007), a cross sectional study of returned medicines to fifty one community pharmacies and forty two general practitioner surgeries in Eastern Birmingham (UK) over eight weeks, Cameron (1996), a self-reporting questionnaire study in 58 community pharmacies in Alberta (Canada) over eight weeks, and Ekedahl (2006), a cross sectional study included fifty nine community pharmacies in Sweden reported that patient death was the most common cause of medication waste. In the study by Langley et al. (2005), a small cross sectional observational study in eight community pharmacies and five general practitioner surgeries in East Birmingham/UK over four weeks, patient death was the second most common cause of returned unused medicines by the patients. Data from Cook A (1996), a cross sectional study of returned medicines to seventeen community pharmacies over one month in UK, Hawksworth et al. (1996), a cross sectional study of returned medicines included thirty community pharmacies in UK, Coma et al. (2008), a cross sectional study of returned medicines to 38 community pharmacies over three months showed that patient death was reported but accounted only for about quarter of all returned unused medicines. 2.1.2 Medication changed or discontinued There is a proof in the literature that changing medications is a considerable cause of medication returned unused by the patients, it is reported as a common cause of medication waste (Cameron 1996, Cook 1996, Hawksworth et al. 1996, Morgan 2001, Daniszewsi et al.2002, Langley et al. 2005, Abahussain et al. 2006, Ekedahl 2006, Mackridge et al. 2007, Braund et al. 2008, Coma et al. 2008, Braund and Gn et al. 2009, Braund and Peake et al. 2009, James et al. 2009). Data from (Hawksworth et al. 1996, Daniszewsi et al.2002, Langley et al. 2005, Abahussain et al. 2006, Braund et al. 2008), found that changing medications was the most common reported cause of medication being wasted. 2.1.3 Medication Expired 2.2 The environmental impact of unused wasted returned medications The toxic ecological effects of the pharmaceutical presence in the environment was studied and evaluated in the last few years. Data from Heberer (2002) and Woodhouse (2003), confirm the presence of pharmaceuticals in water and considered it serious, as it is not totally removed and even if it is present in trace levels is still considered pollutant to water receivers. The improper household disposal practices of unused medicines, via the local waste, the sewers, and the toilet was identified, as a source of water contamination (Bound, 2006). The effect of pharmaceutical wastes in the environment was linked to possible development of endocrine deactivating compounds, reducing fertility, and antibiotic resistance bacteria. Data from Schwartz et al. (2003), confirmed the development of bacterial resistance as vancomycin resistant enterococci and beta-lactam-hydrolysing Enterobacteriaceae were cultivated from all wastewater biofilms. In the study by Lange et al. (2001), the ‘’feminising effects’’ of endocrine-disrupting compounds, such as ethinyl estradiol, the synthetic hormone used in the contraceptive pill, on fish near wastewater treatment works outfalls was measured. 2.3 The economic impact of unused wasted returned medicine Studies from inside (five) and outside (six) UK, estimated the value of the cost of medication waste are reviewed below. Results from Hawksworth et al. (1996), a cross sectional study included thirty community pharmacies in Kirklees/West Yorkshire (UK) over a period of one month showed an estimated cost of  £37 million of unused medicine were from patients home. Langley et al. (2005), a small cross sectional observational study in eight community pharmacies and five general practitioner surgeries in East Birmingham/UK over four weeks, showed that the total cost of returned medicines was  £3986 and  £3751 respectively. In the study by Mackridge et al. (2007), a cross sectional study reported an estimate of  £75 million value of returned medicines to fifty one community pharmacies and forty two general practitioner surgeries in Eastern Birmingham over eight weeks. In the same year, the UK National Audit Office report, proposed that each year an estimate of  £100 million value of unused returned medicine. As the  £100 million estimate was based on unused medicine that actually returned, this was considered as an underrated figure of the full cost of wasted medicines, as a result the department of health estimated that as much as 10% of all drugs prescribed were wasted (10% of the NHS prescribing budget) which is estimated to be  £800 million-worth of drugs are wasted annually in primary care. Data from Trueman et al. (2010), a research undertaken by the York Health Economics Consortium and London School of Pharmacy in 2009, estimated that the annual cost of the primary and community care medicines wastage in UK NHS was around  £300 million per year ( £ 250-300 million per year), with estimated  £90 million of unused medicines stored in individuals homes,  £110 million returned to community pharmacies over the course of a year, and up to  £50 million of NHS supplied medicines that are disposed of annually by care homes. The authors of this report also estimated that less than 50% of this total figure is cost effectively preventable. International studies from outside UK was also included and reviewed. A Canadian study by Cameron S (1996), in fifty eight pharmacies over eight weeks estimated the cost of unused medicines returned was $60350, the extrapolated cost which included the whole 750 community pharmacies in Alberta during the same eight weeks period was $716400. Coma et al. (2008), a cross sectional study included thirty eight community pharmacies in Barcelona/Spain over a period of three months, showed that the estimated cost of returned medicines was â‚ ¬8,539.9, the extrapolated cost for the 20,461 community pharmacies in whole Spain was a round â‚ ¬129 million. Although the reuse concept of patient’s unused returned medicines is considered unethical in the United Kingdome (UK), the unused medicines are returned in large quantities and have important financial value, with the preponderance considered acceptable to be used again by another patient (Mackridge, 2007). Table 1. Summary of research studies evaluating the economic impact of wasted medicine Study Study setting and duration Study method Country Main Findings Hawksworth et al. (1996) 30 CPs over duration of 1 month Cross sectional questionnaire UK A total of 1,091 items were returned by 366 patients with estimated value of  £37 million Langley et al. (2005) 8 CP and 5 GPs over duration of 4 weeks Cross sectional observational study UK A total of 340 items were returned (42 to GPs and 298 to CPs). The total cost of returned items was  £3986 to GPs and  £3751 CPs. Mackridge et al. (2007) 51 CPs and 42 GPs over duration of 8 weeks Cross sectional study UK A total of 3765 items were returned by 910 patients with estimated value of  £75 million UK National Audit Office report (2007) Based on previous analysis conducted by department of health Based on previous analysis conducted by department of health UK Proposed that each year an estimate of  £100 million value of unused returned medicine. Trueman et al. (2010) 403 of the 466 items identified in the public survey were able to be priced. Costs were identified /item using British National Formulary (BNF). Public survey UK Estimated that the annual cost of the primary and community care medicines wastage in UK NHS was around  £300 million per year ( £ 250-300 million per year). Cameron S (1996) 58 CPs in Alberta (8% of provincial total) over duration of 8 weeks Self-reporting questionnaire Canada The estimated cost of the unused medicines returned was $60350. The extrapolated cost for 750 CPs is in Alberta during the same 8 week period was $716400. Morgan (2001) Sample of 73 of Hampshire retirement community citizens aged 65 years or older. over duration of 7 months cross-sectional pilot survey/ Questionnaire US The total cost of 2078 wasted pills was US $ 2,011.00 with mean annual cost of wasted medication was $30.47/person (range = $0-$131.56). Individual costs were modest, but if $30/individual demonstrate a low estimate of average annual cost of waste, the US extrapolated cost was estimated to be not less than $1 billion per year. Abou-auda (2003) A total of 1641 households participated (1554 from Saudi Arabia, 87 from other countries) Questionnaire / Pilot study Saudi Arabia, and capital cities of Kuwait, Oman, Qatar, and United Arab Emirates U.A.E The estimated cost of unused medicines by families in Saudi Arabia capital cities of Kuwait, Oman, Qatar, and United Arab Emirates (U.A.E) was $150 million. Coma et al. (2008) 38 CPs over duration of 3 months Cross sectional questionnaire Spain The estimated cost of returned medicines was â‚ ¬8,539.9. The extrapolated cost for the 20,461 CPs in whole Spain was â‚ ¬129.6 million El-Hamamsy (2011) 20 CPs over duration of 1 month Questionnaire (Closed-ended questions used only) Cairo/Egypt The total wholesale price of returned drugs calculated at 10988.84 Egyptian pounds (around $1962.32 US) Hassali et al. (2012) Two parts: 1) Medicine wastage in the patients’ home. 2) Medicine wastage by the benefactor at the pharmacy desk. over duration of 6 months A descriptive study of two parts: 1) Prospective randomised community based trial. 2) Wasted medicines were collected from the patients who pass back the unwanted medicines to the pharmacy desk in the Hospital. Malaysia The total cost of the returned medications within 6 months was MYR 59,566.50 (Malaysian ringgit) with a monthly average of about MYR 9,927.75. the extrapolated cost for one year of the medications returned was MYR 119,133.00 Information from medication waste campaign website illustrated that the estimated cost of unused medication ( £300 million/year) could pay (by the average cost) for 11,778 more community nurses, 19,799 more drug treatment courses for breast cancer, 101,351 more knee replacements, 80,906 more hip replacements, and 300,000 more drug treatment courses for Alzheimers. In 2012 the NHS of Berkshire started major actions to reduce medicine waste, data from the NHS south central press release, showed that an estimate cost of wasted medicine across the Berkshire NHS and south central was  £20 million per year. The full cost of wasted medicine is not only the cost of returned medicines as estimated by the studies reviewed above (Table 1), in addition the cost of the destroying processes of the returned medicines, and the hidden costs of non-compliance/non-adherence effects which was not studied should be added to the full cost of wasted medicines in future research (UK National Audit Office Report, 2007). 2.4 Disposal practices for unused medications 2.5 Public perceptions about unused/wasted pharmaceuticals 2.6 Medication reuse and recycling A medicine reuse concept involves the return of unused and/or sealed medicines to a pharmacy, healthcare facility or charitable organisation for subsequent redistribution to recipients locally or internationally. This was implemented on a charitable basis in the United States of America (USA) and in developing countries which experienced poor medicine supply (Bero, 2010). Although such practice is considered unethical and not approved in UK, it may have environmental and economic advantages as many of these considered acceptable to be used again (Mackridge, 2007). Ipsos MORI conducted 1,101 face to face interviews for Sustainable Development Unit of the UK NHS (SDU) with respondents aged fifteen and more using around one hundred and fifty sample points. The research was carried out in two periods between the eleven of November and the fifth of December 2011. All data was weighed to reverberate the population profile of British people aged fifteen and more. Data from this recent survey reported that around half of the British people (52%) agreed to accept reissued medicines returned (that are unused and the safety was checked) by other patients while 32% said that they would not. According to Dr David Pencheon the director of sustainability unit, medicine reuse concept had been unaccepted in the past based on the assumption that patients are not willing to take the medicine returned by others. In healthcare system, the health care provider is always deviate strongly on the side of safety caution and discard medicines. For the time beings, the economics of this behaviour need to be reconsidered (Cooper, 2012). Chapter Three Research plan Ecological Impact Is medicine being wasted No Yes No Imagine that Mr. Smith who is ill with diabetes is prescribed four medications each month. He doesn’t pay for his medicines. He use all medicines as prescribed. Imagine that Mr. Smith who is ill with diabetes is prescribed four medications each month. He doesn’t pay for his medicines. He sometimes fails to take his medicines as prescribed. Yes Appendices Appendix 1 (WHO and RCN Definitions and classifications of health care wastes Infectious waste Waste contaminated by blood and its secondary products, cultures and supplies of infectious agents, waste come from isolated patients, any infected thrown away diagnostic samples with blood and body fluids, infected animals from laboratories, and contaminated swabs, bandages, and equipment such as disposable medical devices. Pathological waste Recognizable parts of the body and contaminated animal dead bodies. Genotoxic waste Very dangerous, mutagenic, teratogenic, and carcinogenic, such as cytotoxic drugs and their metabolites. Pharmaceutical waste Expired, unused, and contaminated drugs; vaccines and sera Radioactive waste Such as contaminated glass materials with radioactive diagnostic or therapeutic materials. Heavy metals waste Such as broken mercury thermometers. Chemicals Such as broken mercury thermometers Sharps Such as syringes, needles, disposable scalpels and blades Hazardous or Non Hazardous waste Clinical waste if it contains or is contaminated with a medicine containing either: A pharmaceutically-active substance (a substance able to affect biological systems); or A dangerous substance such as chemicals at sufficient concentration to produce a hazardous property. Clinical or Non Clinical waste Hazardous if it contains or is contaminated with a cytotoxic or cytostatic medicine. Other medicines are not hazardous waste. Offensive waste or sometimes called hygiene waste) Is waste that is non-infectious and not clinical, but may cause offence due to the presence of recognisable health care waste materials, body fluids or odour, and secretions or excretions or that collection and disposal is not subject to special requirements in order to prevent infection. *Adapted from WHO fact sheet (2011), and RCN guidance (2014)

Essay --

â€Å"Got any sixes?† â€Å"For the third time, Isaac, no. I don’t have any sixes.† â€Å"How am I s'posed to know? You've picked a new card every round so far!† â€Å"And I’ve got more pairs with those cards than you’ve got brain cells, apparently!† â€Å"Oi, stuff it!† Two grown men. We are two grown men fighting over a game of Go Fish. Fighting. Over Go Fish. A child’s game. What has this world come to? â€Å"Well, what are you waiting for? Pick a card from the soddin' pile already.† â€Å"..You didn't say 'go fish', you egg.† I am this close to tossing him right out of this train car. â€Å"Go fish,† I deadpanned. He grins happily, as though he's won some kind of battle, and draws another card from the pile between us as I roll my eyes. He's such a child. A twenty seven year old child. How did I get stuck with him again? I watched the man in front of me with mild amusement and slight disdain. Granted, he were ten or so feet away from me, so I couldn't exactly make out much about him himself. His clothing, on the other hand, was another story and boy did it tell one. His tan, long coat was tattered, if a bit dirty. He had on a cap and a scarf; the cap the same tan as his coat and the scarf, a gray. His slacks were also tan and obviously well-worn. From where I stood, he looked to be wearing pair of brown Oxfords. Spiffy. He also had on an, apparently, charming smile - if the woman at the apple stand who gave him two apples free of charge was anything to go by. Okay, that just wasn't fair. Two apples!? I rolled my eyes and scuffed the tip of my own black Oxfords into the pavement, then quickly regretted it. I shoved my hands into my slacks' pockets; sighed as I looked down and kicked around a stone. I was down to my last dollar and really did not... ...?† â€Å"It's your turn.† Isaac glanced up at me – half concerned, half annoyed. â€Å"Oh, right then.† I take a look at my cards: two, four, seven, six – heh, two – oh. I guess I didn’t catch that pair before. I set the pair down beside me, pick up two more cards, and ponder if I should tell Isaac about the six I actually have. Nah. â€Å"Got any sevens?† I eventually ask. I can tell by the way he sighs and rolls his eyes that he does, in fact, have a seven and he just gave my my fourth pair: so far I have twos, nines, sevens, and eights. â€Å"You know, you're kind of shabby at this game.† I said after a moment. â€Å"Stuff it, you twit!† â€Å"Truly and utterly horrible..† â€Å"This is the last time I try to bring some enjoyment into our lives.† â€Å"Aw, Isaac, are you telling me you don't enjoy my company anymore?† â€Å"That's exactly what I'm telling you.† â€Å"I'm wounded.† â€Å"Good.†

Mark Antony’s Speech

How does Mark Antony persuade the crowd to reject the conspirators in Act III. 3 of Shakespeare’s Julius Caesar? During Mark Antony’s compelling speech, he uses various techniques to convince the crowd that the conspirators are murderers not legends. Because the plebians were easily swayed, Mark Antony had this opportunity. To make sure the crowd took his points seriously, Mark Antony has to appear fair and wise. He knows that the plebians are strongly in favour of Brutus, as Brutus has just given them a speech, so if he starts by accusing Brutus, no one would listen to him.Therefore, at the beginning of his speech, Mark Antony was saying that Brutus was â€Å"noble† and â€Å"honourable†. Mark Antony approaches the crowd discernibly. As his arguments grow stronger, the crowds begin to realize that Brutus and the conspirators are wrong. Every time he calls the conspirators â€Å"honourable†, it becomes more ironic and sarcastic and the people start believing it less. To oppose Brutus' claim that Caesar was a heartless tyrant Antony recounts â€Å"how dearly he loved Brutus.Also, Antony humbles himself as â€Å"no orator, as Brutus is† hinting that Brutus used trickery in his speech to deceive the crowd. After that Antony reveals to the crowd Caesar's will, in which â€Å"To every Roman citizen he gives, to every several man seventy-five drachmas† as well as land. He then asks the crowd, â€Å"Here was a Caesar, when comes such another? † which questions the conspirators ability to lead. Finally, Antony releases the crowd and utters, â€Å"Now let it work. Mischief, thou art afoot. Take thou course thou wilt. After this the crowd riots and searches out the traitors in an attempt to kill them. Mark Antony shows that Caesar was compassionate and that he had a big impact on Antony’s life that he can never forget Caesar: â€Å"My heart is in the coffin there with Caesar. † He claims that they ar e so close that whenever one hurts, the other does too. He starts crying and the crowd understands what he’s going through and we can see this when one plebian says, â€Å"Poor soul, his eyes are red as fire with weeping. † Antony then teases the crowd with Caesar's will, which the beg him to read, but he refuses.Antony tells the crowd to â€Å"have patience† and expresses his feeling that he will â€Å"wrong the honourable men whose daggers have stabbed Caesar† if he is to read the will. The crowd yells out â€Å"they were traitors. â€Å"Honourable men† and have at this time completely turned against the conspirators and are inflamed about Caesar’s death. Even though in his speech Antony never directly calls the conspirators traitors, he is able to call them â€Å"honourable† in a sarcastic manner that the crowd is able to understand.He starts out by pointing out that Caesar had refused the crown three times, which refutes the cons pirator’s main cause for killing Caesar. He reminds them of Caesar's kindness and love for all, proving Caesar as innocent. Next he teases them with the will until they demand he read it, and he reveals Caesar's ‘gift' to the citizens. Finally, Mark Antony, leaves them with the question was there ever a greater one than Caesar, which infuriates the crowd. Mark Antony is able to eloquently manipulate the crowd through remarkable rhetoric skills and turn them against the â€Å"honourable men†.

Information Technology Essay

Management is the backbone of an organization and information technology today is at heart of a business plan. Information technology has bridge the way between organizational operations with external environment. This process has facilitated the pace of activities and lessens the time needed to carry out these operations amplifying the revenues manifolds. The rise of information economies has boosted the global trade and fueled the need of new business processes and models which will be effective to manage information. IT is an important part of decision making process as available information is a base to decision making. Electronic enabling of information transfer has brought together the suppliers, intermediaries, retailers, customers and external groups which react to customer demands and change right away. (Martin, Silvia, Thomas , 2009) The integration of IT has reduced the business expenditure many times by reducing workforce and unnecessary activities of business. The IT has modified the firms in to digital instead of traditional firms. The complete digitalization of firms is still a vision still not obtained. These digital firms are quick in response and sense changes in environment faster. The flexibility to change has heated the level of competition and prosperity. Information systems are primary management tool. The management invests heavily in its information systems which are system of logistics which is supply chain management of products and service, system for customer relationship management, Executive support and knowledge management system. These systems provide integration digitally. The role of IT Manager in an Organization  The functions of management are planning, control, coordination, decision making which are immensely influenced by information technology. This paper determines that the processing of information is for sake of perking up an organizations overall performance and production of profits. It helps manager pinpoint problems and finds alternating solutions by automation of complex subjects, innovation and development of new products. Computer based information systems depend upon software and hardware technology for progression and circulation of information. Information produces business value that adds to strategic position of an organization. Information value chain is critical to every business for which it has managers who have task to plan, implement and monitor the flow of this value chain of information. It is of importance as the changes in technology are dynamic to react and workout the change is the responsibility of the managers. Managers must understand the dimensions of information technology as they are necessary for decision making. This paper discusses the perceived role of an information technology manager at Magnum Enterprise. The role of an IT manager at Magnum Enterprise is technically to supervise networking, training and maintenance, execution of internal systems, asset management and being a leader who believes in teamwork, innovation and management with communicative qualities to make things work internally and externally for an organization. He supports in the scheduling and execution of trimmings, removal and maintaining amendments to the sustaining infrastructure. He sees the execution of networks security, supervision of administration and maintenance of computer stations and software’s. He initiates business training programs and provides extra assistance if necessary. He supervises troubleshooting, system support, archiving, failure improvement and offer specialist support when required while also working with venture group to help employ Internal Systems. (Pearlson and Cash, October 18, 2004). Communication Management: Manager reacts to rising help desk concerns. He cooperates with in-house customers on all elevations to help resolve IT-related matters and present solutions in an opportune way. He also put together, keeps vendor association and controls the procurement of hardware and software items for consumption. He also guarantees that corporation possessions are consistently preserved; make possible group conference successfully and regularly holding status meetings with group. The group should be up to date on changes inside the organization. He successfully communicates significant IT information to directors with resolving issues with a sensible approach. He tactfully communicates delicate information, instigate and implement enhancement in all of IT tasks. He has the key role to motivate colleagues to achieve goals and track dissimilarity. A manager should be managing change and innovation. A manager identifies chance for enhancement and craft beneficial implication for change. He manages the course of innovative transformation successfully and is on the obverse of promising industry practices. He constantly recognizes all group member contributions and utilizing the prospective talents to full. He is able to diminish conflict and communication problems between group mates. He is able to measure performance, provide training and learning experience to subordinates. He follows standard operating procedures in conducting the operations. He focuses on minimizing cost and maximizing results. He keeps up with arising IT risks, challenges and provide alternative solutions. (Pearlson and Cash, October 18, 2004). Managers need to apt to different approaches to work out information system demands. These approaches are technical and behavioral that stimulates the IT infrastructure. There is always a need to upgrade the technologies by managers as these technologies are needed for global connectivity and collaboration. IT has somewhat flattened the organization levels which is changing management role and has almost alienated work from site. The utilization of networks like internet to help connect organization with World Wide Web, intranet which stimulates within organization operations and extranet which connects with other organization digitally by managers and taskforce has reorganized work flow creating more flexibility in organization. IT has flourished inter-organizational system for trading vast variety of goods and services. Managers at different levels use diverse kind of information systems to perform their daily tasks. There are six such information system which help keep up with global flow of information. These Information systems cater four managerial level systems which are operational, knowledge management and strategic level systems covering all functional areas of business which can be categorized as market and sale management, production and manufacturing management, management finance and accounts management, and human resource management. Managers at different levels in an organization use these systems for assistance. The five corresponding systems which may serve different levels of Magnum Enterprise are executive support system (ESS), management information system (MIS), decision support system (DSS), knowledge working system (KWS) at operational level and transaction processing system (TPS). These systems are essential to effective business management. Transactional processing system: It serves the operational level of organization. It records daily transaction necessary to conduct business activities. It may include payrolls and shipment transactions. Information System goals at this level are well structured already defined and result of repeated known procedures. The challenge related to TPS is that it is least supervised system but is core to business and any defaults in it may cause heavy losses to business in long term. This system generates information for other kind of systems as is exposed to external environment more than any other system. Knowledge work and office system: The role of this system is to assist knowledge or data workers. Its main aim is to create new knowledge and its expertise is well integrated in the system. This system communicates with external surroundings directly; for instance the customers are its direct interaction from where it collects information for internal use. Management information system: This system transforms data from TPS that is worth reporting to senior management. It is primarily internal to organization and is not flexible with modest diagnostic competence. It is used to summaries operational level activities and there relation to managerial goals. Decision support system: It is used to make unique decision on rapid change at managerial level. These are not structured and defined but depend upon information analysis. It is interactive, analytically powerful system which uses information provided by TPS and MIS. Executive support system: It’s a senior management level decision making system. It’s utilization is non routine decisions of assessment, judgment and greater sensitivity. It also input data from MIS and DSS. The system is to design new set of procedures, policies and driving solutions for variety of problems. All these systems are interlinked to each other, support each other for input and decision making process of managers. It is important for organization to effectively use them in a right set to get results and obtain better performance. The enterprise resource planning (ERP) is used to combine all systems as one but it has a short coming that’s difficult to build. This system brings the flow of information which will be available to all; its integration of all internal functional business processes system links which are complex and expensive. It has ability to give the whole picture of the organization. This system is also enhanced to link to the systems of vendors, supplier and retailers. Managers use it in management of their supply chain and managing value relation with customer. Management of supply chain: Supply chain management is effective to management of supply chain is valuable to lessen the warehouse or storage need. There must be no requirement to maintain stock in bulk as an automated system will itself record the need of supply of inventory and availability of the product to the end user. It lessens the burden of complicated steps; delays involved along the way and decrease the expenses. It manages the upstream to downstream. The problem it has is the bullwhip effect which alters the supply process. It uses systems for supply chain execution and planning. On other hand mangers must make use of collaborative commerce in which multiple organization work together towards attainment of goals throughout product lifecycles. Customer relationship Management: Customer relationship management is related to achieving strategic plans by merging all information available to the business processes. It tells how loyal is the customer and what value the customer has to the business. Knowledge management system creates value which is indefinable. Knowledge management system is used to discover, distribute, share and create knowledge to integrate in organization. All systems facilitate virtual movement of goods and services. There are ten essential grounds that will decide Magnum Enterprise organization success. Prior to getting to the five chief challenges in front of managers. When there is a concern, trouble, and collapse anywhere in the organization; the whole thing that arises might not have direct link with a firm’s culture but more significantly depends upon behavioral rewarding. Successful management is not about the newest trend. It is about a primary expectation, high opinion for public and treats them accordingly. Reliability and moral values should be basis of decisions. Valuable and dynamic employees must be seen as development of human reserve which should be considered as investment not an expense. It’s the duty of the administration to create encouraging environment where people are willing to take responsibility for what they do. The five major challenges are all cultural and political within the hierarchy of a firm. The policies and standard operating procedures affect the way everyone performs. It’s essential that managers know that the performance indicators will reflect the firms incentive granting measures. Managerial behavioral management most likely affirms that the behavior is tolerable. There is need to monitor the culture that is making the behavior rewarding as must be aspired. Communicative technique which is buzz, word of mouth, memorandum, emails, conference, character analysis sessions and official statement boards all commune information efficiently and appropriately. When contact is of vertical nature in the firm, it is definite that you are not even near to certainty of your organization, market, consumers or dealers. One of the key challenges is to communicate all the strategic plans and decisions into workable operations of the firm. The firm must conduct undisclosed surveys to assess the views of employees of the firm. Decisions made devoid of bottom-up response will have less than expected outcome. A feedback mechanism in which Employees would like to identify how they are performing. Failure to give them the response will keep them in shadow concerning the measurement of performance. The circumstances that impact the function of manager are unique age groups, cultural diversity, and technology, international market, ethical principles, stress, autonomy, choice of consumption goods, unskilled human resource and making swift changes. Challenges of Information Technology Management: The information systems for managerial end consumer represent Promotion of efficient choice is essential for developing viable products to have edge over competitors in market. It also helps in cost of sustaining business with available resources. Misleading or unsorted information determine success and loss factor creating inappropriate functioning of information technology and overall business. The success factors could be involvement of the user, senior management support, clear goals and mission with strategic plan having attainable expectations. On the other hand reason of failure can be insufficient input, no specified roles, change, no support role of senior management and at large technological ineffectiveness Developing unbeaten information decision to business query is test to managers. – (Pour, 2003) Managers are responsible for recommending, mounting innovative or enhanced exercise of information systems for company. Information system supported by computer use virtually executed and planned development process. Foremost actions must be expertise of staff in IS development. The information system should be financially and technologically viable when in planning stage of users and experts developing it. It’s of utmost importance to the managers that the system they employ, improve and maintain business value while application of little software’s in the system. The main challenges of IT is maintaining ethical goodness while use of technology around the globe. The IT uses that might look inappropriate and negligent are following- what is the use of information resources, protection from cyber crime and other defaults of IT. The goal of international information society is the profitable use of managed information reserves while achieving strategic goals of organizations. Information systems are used to find more competent, cost-effective and socially liable tricks to utilize world’s scarce economic resources. In line with other challenges one of the major challenges is career growth when there is an attractive job market for technology employment but most surveys show that many individuals are incompetent. Still there is a boom in IT staff hiring market as the firms have increased the use of information manifolds. Information systems function represents: functional area of business that is as important to business success as the functions of market and sale management, production and manufacturing management, finance and accounts management, and managing human resource. It’s an important contribution to operational competence, employee productivity and morale, and customer service. It’s a major source of information and support needed to promote effective decision making by managers and business professionals. It’s a component in developing competitive products and services that provides organization a strategic gain in the international market. It is also worthwhile and difficult career chance for millions. It is of utmost importance to see systems from functional prospective as it serves all organizational levels and impact the e- business. Pour, 2003) The sales and marketing evaluate the trend analysis, judge competitor’s performance and support market analysis through research. All this is monitored through the information systems described above. In a same way accounting and finance systems provide a right mix of tools that can be used to maximize wealth. It also enables to track flow of funds using knowledge base information system. We see that supply chain management system helps to continue product operations smoothly. It’s possible as the deficiency of goods and raw inventory is tracked and is efficiently met.